Book Marketing for Beginners

Market your book like a pro - even if you're just starting out.

Enroll today and get started right away!

Watch the first session for FREE!

BONUS: Receive these 2 e-books with your purchase!


You want to sell a lot of books,
but marketing seems like a foreign language.

Are you a first-time author who feels clueless about marketing?

Are you a published author who needs to get a clue about marketing?

Would you rather get a root canal than promote your book?

Good news! Book marketing doesn’t have to be complicated. All you need is an expert who will break things down into easy-to-understand concepts and techniques.

This self-guided, online video course is taught by Rob Eagar, one of the most accomplished book marketing experts in America. Rob has coached over 1,000 authors and helped both fiction and nonfiction books hit The New York Times bestseller list.

After training authors at every level, Rob knows the key to success is creating a promotional plan that’s right for you, rather than following what other authors do. Tactics should change depending on whether you’re self-published, traditionally-published, introverted, or a gregarious personality. When you’re true to yourself, book sales will come a lot easier.

This 7-session video course will explain how any author can market a book and prioritize activities based on the right fit for you and your budget. For example, you’ll learn within minutes how to avoid wasting time and money on certain promotions and discern the tactics that give you the biggest bang for your buck.


+ Organize a marketing plan for yourself using simple language
+ Draw more readers to you and your book
+ Promote your book via collaborations with influencers
+ Assess promotional opportunities that are free versus costly
+ Identify marketing activities that fit your personality
+ Prevent wasting time on the wrong tactics
+ Take greater control over your book sales

Is Rob Eagar the right teacher for me?

If you're a first-time author or a writer who has decided to wade into the world of marketing, how do you know who to trust?

Do you blindly accept advice from other authors? Do you believe everything you read on the Internet?

The answer is easy. Only accept advice from someone who has achieved the same goal that you're looking to accomplish.

For instance, it would be foolish to take financial advice from a broke person. It would be silly to learn how to ski from someone sipping brandy in a chalet.

If you want to master a new skill, such as promote a book, only take advice from someone who has helped other authors just like you achieve success.

That someone would be me. Here's why…

Hi, I'm Rob Eagar. I've written six books, two as a traditionally-published author and four as an indie author. I understand the challenges that you face working with a publisher or doing everything on your own.

More importantly, I started out as a first-time author with no understanding of the publishing industry. Years ago, I woke up one day with a burning desire to write. I couldn't stop thinking about it. It took hold over me so deeply that I walked away from a cushy corporate sales job to pursue my dream.

But, I had no clue about how to market a book. Plus, I'd just quit my job, so I had very little money to spend on advertising or publicity. So, I begged other authors to share their wisdom with me and devoted myself to learn how to sell books. Here's what happened...

My first book sold over 50,000 copies and remained on the shelves in Barnes & Noble bookstores for 10 years. I built a national platform and connected with readers all across North America. Even better, I made a repeatable six-figure income from my book sales and spin-off revenue, which allowed my wife to quit her job and join me in our business.

I successfully learned how to market a book, which is the same skill you want to master. Every author wants to publish a book, sell thousands of copies, and generate income to continue writing in the future.

Yet, I never imagined where my path would lead next. Out of the blue, authors began to contact me for marketing advice. I was happy to share what I'd learned. But, the demand grew to the point that I realized a whole new opportunity: teach authors how to achieve - even surpass - the success that I'd attained.

In 2007, I launched a consulting practice called Wildfire Marketing dedicated to coaching authors and training personnel at publishing houses. Below are some of the dramatic results that I've helped create for clients:

  • Helped both fiction and nonfiction books hit the New York Times bestseller list
  • Rebranded multiple authors who became New York Times bestsellers
  • Revived a backlist book to hit the New York Times bestseller list after 23 years in print

Why should you listen to me? I'm not one of those fake experts who tells authors that success is being an Amazon bestseller for a day. Instead, I've repeatedly helped authors become New York Times bestsellers for the rest of their lives.

But, don't take my word for it. Here's what my bestselling clients say about the marketing advice they received from me:

“Rob Eagar gets great results and strategically places authors in the right spaces. I’m happy with what Rob did for me, and I highly recommend him.”
Dr. John Townsend
New York Times bestselling author of Boundaries

"I give Rob Eagar my highest recommendation. If you want to increase your book sales, make him the first person you hire.”
Lysa TerKeurst
6-time New York Times bestselling author

“Rob Eagar’s expertise helped me develop a new brand and create an exciting new website. It was beyond my expectations and included everything I asked for and more.”
Wanda Brunstetter
6-time New York Times bestselling novelist with over 10 million copies sold
“I recommend Rob Eagar to any author looking to take their book campaign to a higher level.”
Dr. Gary Chapman
#1 New York Times bestselling author of The 5 Love Languages


Course Details

Book Marketing for Beginners contains 7 concise, self-guided videos along with next-step exercises to help you start making progress right away.

You watch each session at your own pace and move as fast as your schedule allows. As you apply the material within each session, you will learn how to:

+ Organize a marketing plan for yourself using simple language
+ Draw more readers to you and your book
+ Promote your book via collaborations with influencers
+ Assess promotional opportunities that are free versus costly
+ Identify marketing activities that fit your personality
+ Prevent wasting time on the wrong tactics
+ Take greater control over your book sales

Here's one of the best parts! Get your questions answered by an expert. Students of this course can send questions directly to instructor, Rob Eagar, during the course period.

Session 1 – Introduction to Book Marketing

This opening session explains the basics of marketing and why promoting your book is crucial to success. In addition, you will discover the 5 most important ways that books are sold, which is the key to effective marketing.

Session 2 – Building Your Audience

This session reveals why building your own audience is one of the best ways to control your success as an author. You will also learn the challenges, best practices, and next steps that beginning authors can take to quickly grow their readership.

Session 3 – Connecting with Book Influencers

It’s not enough to build your own audience. Savvy authors also realize the importance of connecting with influencers to market their books to other large groups of readers. Influencers are people who already have a big fanbase, and they let authors promote books to their followers, such as podcasters, YouTubers, social media mavens, etc. This session explains how connecting with these people can supercharge your book sales.

Session 4 – Online Advertising

One of the fastest ways to market your book to millions of readers is through online advertising, such as Amazon, Facebook, BookBub, etc. This session covers how to determine which advertising platforms are best for you and how to advertise in a way that won’t blow your budget.

Session 5 – Traditional Publicity

Appearing on radio and television used to be the pinnacle of marketing for authors. But, those days are gone. This session dispels several myths about traditional publicity and reveals why it’s not as effective as before. But, there are still legitimate ways that publicity can benefit some authors. The valuable information in this session could prevent you from wasting thousands of dollars.

Session 6 – Retail Bookstores

Books don’t sell themselves. Readers must purchase books through online websites or brick-and-mortar bookstores. This session removes misconceptions that many authors harbor about the retail book industry and explains how to maximize your chance of selling the most books through the dominant retailers, such as Amazon and Barnes & Noble.

Session 7 – Putting It All Together

The course concludes with the best session of the bunch. You will learn how to determine the specific marketing options that are the best for you and your book. In addition, you will receive a timeline and a downloadable template to help you plan and prepare for a successful book launch. This session alone is worth purchasing the course!

Here's everything you receive in this course:

  • 7 concise easy-to-understand teaching videos that explain book marketing
  • Bonus e-book 1: "The Ultimate Book Marketing Plan Template for Authors"
  • Bonus e-book 2: "Mastering Book Hooks for Authors"
  • Open access to email questions and get quick answers
  • Access to watch the videos for 1 full year after you purchase


Why overpay for marketing knowledge, especially if you're a beginner?

Sure, there are other online courses for authors about marketing that you can buy. But, they usually make you sit through dozens of video lessons that last for hours and hours. It's like adding a part-time job to your already busy life.

Worse, a lot of courses charge eye-popping prices of $500 - $2,000! That's certainly not fair to authors who are just getting started.

Also, don't fall for the "lifetime access" claim touted by some online courses. No course stays open forever. And, if you don't intend to use the material right away, then "lifetime access" is of no benefit.

Book Marketing for Beginners boils down key marketing tactics into simple steps. In less than 3 hours, you can watch all of the teaching videos, learn exactly what to do, and hit the ground running.

Here's my pledge to you:

  • I will simplify how book marketing works and show how easy it is to make progress.
  • I will teach you how to connect with influencers, reach new readers, and sell more books.
  • I will assume all of the risk. If you don't like the course, you get 30 days to request a full refund.

When you purchase Book Marketing for Beginners, you'll enjoy expert teaching and rapid answers to help you get results. Here's everything you receive in this course:

  • 7 concise teaching videos with next step exercises to help you make immediate progress
  • Bonus e-book 1: "The Ultimate Book Marketing Plan Template for Authors"
  • Bonus e-book 2: "Mastering Book Hooks for Authors"
  • Access to watch all of the videos for 1 full year
  • Ability to email me questions for 1 full year


Expert answers come standard:

Rob is available 24/7 to take your questions


Frequently Asked Questions

What if I've never taken an online course?
It's easy and fun. The material is hosted on the Teachable platform, which is an industry leader in online courses. You log-in to the course website from anywhere in the world and watch the lessons at your own pace. The 7 videos can be viewed on any computer, tablet, or smartphone device. Plus, I'm always available to answer your questions by email.
How long can I access the videos and download the course material?
You can watch the videos for 1 FULL YEAR after you purchase. This course is about taking decisive action and making progress quickly. If you can't watch the videos within a year and apply the instruction, then you aren't the right fit for the course at this time. By the way, don't fall for the "lifetime access" claim touted by some other online courses. No course stays open forever. If you don't intend to use the material right away to sell more books, then "lifetime access" is of no benefit.
What if I'm a first-time author with no platform or working on an upcoming book launch?
I created this course especially for YOU. Every author, including me and my New York Times bestselling clients, started at zero. I purposely designed the material in Book Marketing for Beginners to teach the basic marketing techniques that work for every author - whether you're just starting out or already published several books. If you learn the basics correctly, you'll succeed faster as a beginner and sell more books in the future.
Will Rob answer any questions that I have about the course material?
Yes - I've got your back! You are never alone while taking this course. If you get stuck or need further clarification on a specific topic, email me your questions and get a quick answer at any time during the course period. I'm usually able to respond within 24 hours. Most authors tell me that their favorite part about taking this course is the ability to ask me questions and get expert answers.
Does this course guarantee that my book will become a bestseller?
No. This course does not guarantee specific book sales or achieving any type of bestseller status. However, I can promise that if you work through the lessons and apply the material, you will position yourself to sell more books than you are right now.
Is there a money-back guarantee?
Absolutely. I stand behind this course 100%, because I know the material works. But, if you decide the course isn't right for you, contact me within 30 days of purchasing and I'll refund the entire price. How's that for peace of mind?
Can publishers or literary agents buy this course to use with their staff or authors?
No, this course is only available to individual authors for personal use. If you are a publishing house or literary agency who would like to use this material with your staff or authors, please contact Rob Eagar to purchase a multi-use license.

"If you want to take your author platform to the next level, I highly recommend Rob Eagar.”

DeVon Franklin
CEO of Franklin Entertainment, success coach, and New York Times bestselling author

“Working with Rob Eagar was a transformation about how the marketing and publishing world operates. He presented a clear operating philosophy, strategic thinking, and an encyclopedia of effective tactics to make our work more visible to the marketplace. Wish we’d known Rob years ago!”

Harville Hendrix Ph.D. and Helen LaKelly Hunt Ph.D.
New York Times bestselling authors of Getting the Love You Want

BONUS: Receive these 2 e-books with your purchase!

Get started now!