Mastering Amazon for Authors

Learn How Readers Discover, Evaluate, and Buy Books on Amazon

This course is closed for enrollment.

Self-Guided and Accessible Immediately

Once enrolled, you’ll receive immediate access to the complete course and can move through the video training at your own pace.

This Course is Designed for Authors Who:

  • Want stronger visibility on Amazon
  • Suspect their book may not be converting readers effectively
  • Feel stuck understanding how to self-publish on Amazon
  • Desire clarity about the way Amazon shoppers buy books


This Course Is Probably NOT for You If:
  • You’re looking for “quick hacks” or overnight success.
  • You expect Amazon to sell your book automatically.
  • You're unwilling to improve how your book is presented to readers.

This course IS designed for authors who want a clearer understanding of how visibility, buyer confidence, and discoverability influence long-term book sales on Amazon.

Why Many Books Quietly Struggle on Amazon

Many authors work incredibly hard to publish and promote their books, yet still struggle to gain meaningful traction on Amazon.

In many cases, the issue is not effort. The issue is visibility, positioning, and how readers evaluate the book once they encounter it online.

That’s why some books steadily gain momentum while others quietly fade into the background—even when the writing itself is strong.

This course is designed to help you better understand the difference.

Foundational Principles

This course focuses on the foundational principles that help authors better understand how readers evaluate books and make purchasing decisions inside Amazon’s marketplace.

Rather than chase every temporary change that Amazon makes, the material in this course focuses on the consistent issues that drive discoverability, ease the publishing process, and generate long-term sales momentum.

Why This Course Matters Today

Many authors continue to promote their books for months—or even years—without realizing the core visibility problems limiting sales on Amazon.

In many cases, those issues are fixable once they are properly identified. You will learn how to address these issues quickly and effectively.

Author Success Story:
From $350 to $3,500 Per Month in Book Sales!

Author Success Story:
From Successful Actress to Successful Author!

 

MASTERING AMAZON FOR AUTHORS will show you how to:

  • Convert more sales when readers see your book on Amazon
  • Secure more customer reviews that persuade readers to buy
  • Self-publish e-books and paperbacks with Amazon KDP
  • Buy affordable advertising that drive readers to your books
  • Build your author email list using Amazon's huge audience

And most importantly: Sell more books on Amazon!


OVER 1,000 AUTHORS HAVE PURCHASED
MASTERING AMAZON FOR AUTHORS:


"Mastering Amazon for Authors is a wonderful course. It contains a wealth of information, which saved me time, thereby allowing me more time to write."
Ron O.

“The Mastering Amazon for Authors course was fantastic. I learned a lot from the videos and live demos of Amazon's marketing tools.”
Lillian K.

“Mastering Amazon for Authors is detailed and well-organized. It's easy to zero in on the topics that interest you the most.”
Ann O.

“Rob Eagar's course is truly comprehensive with separate sessions on every aspect of working with Amazon to an author's benefit. I urge you to invest in Mastering Amazon for Authors, you will reap years of increased book sales!”
Andy R.

“Learning how to create Amazon ads presents a unique opportunity to promote your books for minimal cost. I believe every author should use them.”
Monte K.

“I LOVED this course! The wealth of information from the videos was beyond my expectations."
Michael P.

"I found Mastering Amazon for Authors to be extremely detailed and enlightening. Rob Eagar covered all of the pertinent topics of publishing on Amazon that I otherwise would have never known by searching around myself."
Betsy N.


Frequently Asked Questions


But, what if I've never taken an online course?
This online course features 19 video sessions that are 15 - 35 minutes each. You watch each video at your own pace as your schedule allows. In addition, the videos can be accessed by any computer, smartphone, or tablet device as long as you have internet access. Plus, there's a 30-day money-back guarantee to give you complete peace of mind.
But, how long do I get to watch the course videos?
You get ONE YEAR from the date you purchase to watch the videos, so there is plenty of time.
But, what if I'm a first-time author? Is this course over my head?
Welcome to the world of publishing - which is currently controlled by Amazon. I understand how you feel writing your first book. I've made sure to present all of the instruction in a manner that anyone can digest and apply. Since you're a first-time author, get ready - because you're about to run the gauntlet of Amazon. I want to help make sure your first book has the best chance to succeed. And, I'm so confident you'll love this course that I included a 30-day money-back guarantee.
But, what if I'm in the middle of writing my manuscript?
You STILL NEED to take this course. Here's why: If you’re busy working on a manuscript that you plan to publish soon, you need to make sure your book will sell when you launch it. Otherwise, all of your work writing the book will be wasted. When you buy the course, you receive access to all of the world-class instruction for ONE YEAR. Thus, you can finish your manuscript and watch the videos to ensure a successful launch on Amazon. But, if you don't purchase the course, then you miss the essential marketing instruction and risk jeopardizing your book launch.
Can publishers or literary agents buy this course to use with their staff or authors?
No, this course is only available to individual authors for personal use. If you are a publishing house or literary agency who would like to use this material with your staff or authors, please contact Rob Eagar to purchase a multi-use license.
 

Meet Your Expert Instructor - Rob Eagar

“I recommend Rob Eagar to any author looking to take their book campaign to a higher level.”

- Dr. Gary Chapman
#1 New York Times bestselling author of The 5 Love Languages

"I give Rob Eagar my highest recommendation. If you want to increase your book sales, make him the first person you hire.”

- Lysa TerKeurst, 5-time New York Times bestselling author

“Working with Rob Eagar was a transformation about how the marketing and publishing world operates. Wish we’d known Rob years ago!”

- Harville Hendrix Ph.D. and Helen LaKelly Hunt Ph.D.
New York Times bestselling authors of Getting the Love You Want

Learn from one of the most accomplished book marketing experts in America.

Hi, I'm Rob Eagar. For the past 19 years, I’ve coached over 1,000 authors and helped both fiction and nonfiction books hit The New York Times and USA Today bestsellers list.

However, my entry into the publishing world wasn't easy. I decided to become an author and self-publish a book after quitting my boring corporate job. At the time, my friends and family thought I was crazy. I had no other source of income, no publisher connections, and self-publishing was considered second-class literature. But, little by little, I overcame the odds and learned how to build a national audience. I went on to sell thousands of books and make a six-figure living from my writing.

Soon afterwards, other authors started asking me for marketing advice. In 2007, I launched a consulting practice called Wildfire Marketing and business has grown every year since. Today, I routinely work with authors who’ve made The New York Times and USA Today bestseller lists.

Of course, hitting the world’s top bestseller lists is an amazing accomplishment. But, it doesn’t mean an author has sold a lot of books. Bestseller lists only measure short-term sales. In my experience, there is one factor that determines an author’s long-term success - selling books on Amazon.

As of today, Amazon sells over 50% of all print books and e-books in the U.S. Their dominance continues to grow as competitors, such as Barnes & Noble, continue to struggle. Put simply, if you don't know how to sell to readers on Amazon, then your book sales will suffer.

That's why I created Mastering Amazon for Authors. I want to help you sell more books where millions of readers shop every single day. I've already helped hundreds of authors increase their book sales on Amazon. I'd love to help you do the same!

YOU WILL LEARN HOW TO:

  • Display persuasive text that converts shoppers into buyers
  • Get more customer reviews for free
  • Self-publish high-quality e-books and paperbacks for free
  • Create Amazon ads that drive the perfect readers to your books
  • Build your author email list using Amazon's audience for free

Mastering Amazon for Authors explains how to attract more readers, self-publish new books, and consistently generates sales.

ENJOY ALL OF THESE VIDEO TEACHING SESSIONS:

Course Curriculum


  Module 1: Amazon Marketing Techniques
Available in days
days after you enroll
  Module 2: Self-Publish with Amazon KDP
Available in days
days after you enroll
  Module 3: Master Amazon Advertising
Available in days
days after you enroll

 
 


Everything You Need to Publish and Sell More Books on Amazon

COURSE FEATURES


30-DAY MONEY-BACK GUARANTEE

Try the material for 30 days. If you're not satisfied, request a full refund. There is no risk to you.

SELF-GUIDED PACE: WATCH THE VIDEOS ON YOUR TIMETABLE

This self-guided course is designed to go at your own pace. Watch the video sessions as your schedule allows. Start learning in minutes or watch the videos at a later time when you have availability.

ONE YEAR OF ACCESS ON ANY DEVICE

Mastering Amazon for Authors can be viewed on any device with Internet access, including your desktop, laptop, tablet, or smartphone.

TIME-SAVING CHECKLISTS & BONUSES

All sessions in this course feature a high-quality video tutorial. Plus, several sessions include bonus content that you can download, including swipe files, email scripts, and checklists.


This course is closed for enrollment.